Two intrepid 10 travelers decided to take a trip to the NEC yesterday to check out The Dairy Event and Livestock Show 2011.

We’ve been supporting, and evolving, the KW brand for a number of years now and this is the second time that this event has been staged at the NEC. This year’s stand, which is 10x15m, has evolved from last year to incorporate the new ‘Because’ campaign that we have recently created for KW.

The structure comprises of a 4m high central tower, coffee bar, internet cafe, feed sample tables and a scale model of the new Vivergo Fuels plant which is based in Hull.

It was a really great to walk about the stand and to see the KW engaging with people throughout the day.

It was said that the competition had upped their game from last year, it’ll be interesting to see how people approach next year’s show.

 

Left: David Worthington, Managing Director – 10 Associates.
Right: Sarah Hemming, Marketing Director – AB Agri.