10 + 2020. The name in numbers.

10 Associates. When we chose the name for the business, we always knew it was special. And now upon entering a new decade – 2020, it holds more meaning now than ever. The number 10 for our agency is all about remembering what it feels like to be 10…. When you’re filled with unwavering optimism and hope, courage and determination, dreams, and pride. Anything was possible. We say it still is.

But let’s look a little deeper at the numbers.

The energy a numerology number represents can be thought of as the number’s essence. The number 10 reduces to the single digit of 1. The 0 appearing with the number 1 amplifies and magnifies the vibrations, energies and attributes of the numbers it appears with. Number 10 resonates with the vibrations and energies of leadership, optimism, confidence, independence, creative powers, success, energy, originality, adaptability, determination and individuality, leadership, confidence, optimism, energy, independence, creative powery, success, individualisation and determination. Told you it was special.

Other Number 10 factoids: Number 10 symbolizes the completion of a cycle. The Pythagoreans considered 10 to be the most sacred number, as 10 = 1+2+3+4, which represented existence (1), creation (2), life (3) and the four elements: earth, air, fire and water (4). In the Tarot 10 is the card of the Wheel of Fortune – the wheel symbolizes the beginning of a new cycle. 10 is the highest score possible in Olympic competitions. Neon has the atomic number 10. The Richter scale is measured in 10-fold increase of energy. The dramatic story of Odysseus’ 10 year journey home can be read in the Greek epic poems, Odyssey, by Homer. The length of your hand (if adult) is 1/10 of your total height. The top rim of the basketball goal is always 10 feet above the Court. Babies need 10 hours of sleep a day (if you were a squirrel you’d need 15). In the Bible, the number 10 is used 242 times. And last but not least, 10% of the world is left-handed.


The energy represented by the number 2020 has a resonance of focus and relationships. It also resonates with conscientiousness, pragmatism, and teamwork. And contains infinite potential. Another trait of the 2020 energy is the tendency to work with others – taking the lead or outlining the steps, for accomplishing a secure foundation for the future.

And irresistibly, once a month this year there will be a moment in the evening when the time is 20/20/20/20/2020 (hours/minutes/seconds/day/year).

If the 1920s roared, it will be interesting to look back at this moment in time 10 years from now to see what badge this decade has been given. For us as an agency, we want it to be one of creative confidence, spirited collaboration and a singular determination to achieve infinite brand potential for ourselves and our clients. We celebrated our 15 year anniversary last year – they have been both challenging and magic in equal measures. The number 10 has been lucky for us, but then again some say you make your own luck.

10 + 2020 = An equation for a decade of Big Ideas, Beautifully Executed.