Leeds Bradford International Airport last week launched its exclusive Premier Lounge for passengers – a brand and experience created for them by us here at 10 Associates.

The prestigious project saw a restyle of the existing lounge facility including renaming it ‘Yorkshire Premier Lounge’ and creating a new identity; producing literature in the style of a passport explaining the facilities available; we also suggested the Lounge be used to showcase some of Yorkshire’s finest chefs, starting with Life and Fork (http://www.lifeandfork.co.uk).

“At 10 we pride ourselves on brand achievement and how we can impact business through design. We are confident that the work we’ve done with Leeds Bradford Airport on the Premier Lounge will do just that. The new design is aspirational, sophisticated and appealing. The colour palette is aubergine and silver and incorporates ‘travel stamps’ which show the airport’s audiences.

One of the key things was incorporating ‘Yorkshire’ into the name so we could ‘own’ that special uniqueness of the county and its people. We even suggested that we showcase Yorkshire food companies within the Lounge to drive even more people there. We expect to see a dramatic increase in awareness, and use of the Premier Lounge facilities over the coming months.”

Jill Peel, Creative Director

The Yorkshire Premier Lounge provides passengers with a truly first-class experience that delivers stylish and contemporary surroundings and facilities. All passengers can enjoy The Yorkshire Premier Lounge’s comfortable surroundings and business facilities, irrespective of the airline they are travelling with or their class of ticket.