AB Sustain from AB Agri

AB Agri plays a pivotal role in connecting the consumer with the retailer, the processor and the farmer by providing sustainable supply chain solutions that help deliver quality, traceable food which meets the ethical and environmental standards that consumers now demand.

We’ve been working with AB Agri over the past three years to brand and communicate several industry leading initiatives and schemes working with some of the biggest supermarket names in the UK, two of these schemes will be in the spotlight again as we kick off 2010 and 10 have helped create an exhibition stand for the occasion.

AB Agri have been working with the Carbon Trust and Sainsbury’s to develop the first Carbon Trust accredited greenhouse gas model for agriculture. The scheme demonstrates that when working with farmers, it has the potential to not only reduce overall greenhouse gas emissions but can also leads to substantial financial savings on farm.


‘WildCare’ works with farmers and landowners to create sustainable habitats for British Wildlife, enabling them to flourish. WildCare has demonstrated that with bespoke Farm Wildlife Action Plans, growth in the key species can take place with the wildlife thriving alongside modern farming. This has been clearly demonstrated by the Waitrose Select Farm milk pool.