IDEAL creative for carpets

If you’ve been in and around our offices in the past couple of months then you could be forgiven for thinking that we were going to be carpeting an area the size of the pitch at Wembley Stadium. In reality; yes we’ve had a lot of carpet delivered, but we’ve been doing some great photography for the Belgium based Beaulieu International Group as they launch three new carpet ranges under their ‘Ideal’ brand.

10’s part in the process was not only to photograph the new product, but also required us to create a campaign and brand positioning for these new ranges which were due to be launched at this year’s Flooring Show in Harrogate.

Ideal Carpets Photoshoot - Landings

Ideal Carpets Photoshoot - Mishaps

Ideal Carpets Photoshoot - Shoes

Ideal Carpets Display

Ideal Carpets Display Stand