Back in November 2007 FrogTrade Ltd underwent a full rebrand and positioning for the company and its products. Frog produces the most advanced learning platform for schools available in the UK, 10 looked at competition within the marketplace and soon had the realisation that Frog had a truly unique offer. As a client they were driven to find the right solution as much as we were and it became a true collaboration of minds.
Creating an iconic (we believe this little fella will one day be a well recognised brandmark…) logo, and simplifying the name from FrogTeacher to Frog, gave the name/brand much more flexibility for possible new future markets.
Exhibiting at their third BETT show under the new brand we are delighted to see that the company has gone from strength to strength and continues to drive the development of the most advanced Secondary Learning Platform in the UK.
These may be of interest to you:
‘Frog shortlisted for prestigious BETT 2010 award’.
‘Take learning beyond school walls with Frog’s ‘Facebook’.