OK, if you’ve already pressed play then you’ll realise that it’s all in French but we thought that shouldn’t stop us sharing this interview with you. Lauren has recently joined the extended 10 family as she has asked us to help promote her Glamoureuse Champagne brand in the UK.
Here’s some background info from the interview:
“Lauren Swift was born in Iowa, USA, and grew up within a traditional farming family. Lauren also has a law degree in hand that saw her begin a legal career that has led the U.S. Congress in Washington, DC.
Lauren decided one day to move to Paris. For her, France evokes the splendor of culture, history, fine arts but also champagne “the exclusively French prestigious drink.” Fascinated, she studied the history of this legendary wine, closely linked to female personalities such as Nicole Clicquot Ponsardin, Jeanne AlexandrinePommery and Lily Bollinger.
Inspired by their fate, Lauren Swift created after several years of work and development, a champagne dedicated to contemporary women. Glamoureuse is a fine balance between tradition and modernity.
With Glamoureuse , Lauren Swift gives a real facelift – and charm – to the great ladies of champagne. Her champagne, she has developed with the house Lombard, founded in 1925 in Epernay.”