As the curtain rises on a new era at the revamped Leeds Playhouse the 10 team had the opportunity to revitalise the design for the theatre’s autumn/winter brochure.
Collaborating with the playhouse for the first time, the project involved creating the 44-page brochure that not only highlighted the forthcoming shows but also one which reflected the£15.8m transformation of the theatre.
Featuring an artist’s impression of the new façade on the cover, the brochure explores fresh elements of the existing branding, embracing key facets such as dynamism and inclusivity.
Details of each performance are included, showcasing the individual appeal of each show while remaining faithful to overall brand guidelines. Designed to engage both new and existing audiences, the document needed enduring appeal, as it spans an entire season.
The completed brochure has been adopted as a framework for future publications; just released, it is available both in print and to download from the playhouse website.
The playhouse will reopen in October after undergoing a major 15-month capital redevelopment to improve access into and throughout the building; the opening of the Bramall Rock Void, a new third performance space within the foundations of the theatre; enhanced financial and environmental sustainability; and a striking new city-facing entrance. Included in the plans are a new restaurant and bar, family-friendly facilities and improved wheelchair access.
Entirely transformed, Leeds Playhouse will be a cultural landmark for the city. A full season of productions will take place across three creative spaces, providing the city with a new home for audiences and artists who want to participate in world class theatre.
“This project required a fresh, visually impactful and engaging design to celebrate the energy and inclusivity of the theatre. We’d always wanted to get involved with the playhouse, two creative industries working together – happy times.” Michael Freemantle, Design Director