VR helps AO to grow

Back in January 2013 we unveiled a fresh new brand identity for AO.com – officially Britain’s favourite retailer. 3 years later, we are back working closely with AO across a range of initiatives…

The first reveal of the AO Go Grad Scheme was at the Manchester Graduate Fair and certainly attracted attention. We developed the strategy behind AO using VR to play a huge part of the experience, educating students about AO, the scheme, the unique culture, and amazing opportunities. The AO team and partners did a cracking job in bringing their office experience to the masses through use of the technology and VR headsets.

AO graduate fair - VR video

AO Grads fair using VR glassesAO graduate fair

Watch the AO 360 Virtual Tour, preferably through your VR glasses…

“It’s really great to be working with 10 Associates again and using their creative skills to further increase our presence as a business.”
Lyndsey Evans – Head of PR and Communications at AO


Other recent projects have included the development of a lifestyle mini brochure aimed at promoting the small appliances available at AO.com. This took momentum from AO Life and the Great British Bake Off popularity at present.

AO magazine

Finally, the start of the development of a Employer Engagement brand platform kicked off. This will help to strengthen the business culture and values at AO, as they expand across the UK and Europe.

“We are very excited about these opportunities and other collaborations with AO – we love them, we love the brand.”

Jill Peel – Co-Founder & Creative Director at 10 Associates