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The Challenge

When John Horsfall, a long-established supplier of textiles to the aviation industry, wanted a refreshed look to express both its heritage and innovative 21st century creativity, it turned to us!

A family business established more than 150 years ago, Huddersfield-based John Horsfall is highly regarded within the airline textile manufacturing industry, with a client list including British Airways and Emirates and collaborators such as the V&A, Eve Mattresses and designer David Caon for the new Qantas 787 Dreamliner cabin interior.

Despite being well known within the textile industry, the company felt its existing branding did not fully reflect its bold, creative thinking and ultra-modern production processes.

John Horsfall

The Approach

Following a successful pitch, we set about getting to the heart of John Horsfall to celebrate its history while highlighting its agile practices and forward-thinking attitude.

This began, as ever, with Brandschool® to gain a full understanding of what mattered most to the company and its people.

The result was a sleek, contemporary look for the company that reflects both John Horsfall’s heritage while celebrating its high quality, design-led products that offer the ultimate in passenger comfort.

The idea of creating a signature for the new brand mark helps to cement the founders story to the future of the business, while creating a clean and contemporary brand feel. The colour palette reflects this using copper detailing to pick out the brand mark on printed collateral.

John Horsfall Brandschool Brandschool
John Horsfall Brand Positioning

The Result

The brand made a splash at the Viv Asia 2016 show where it launched to great feedback. We’ve worked with the team since on defining their product architecture and packaging as well as product brochures and advertising.

“We are really proud of this global brand and the process felt like a true collaboration as we had to rely on the team in the far east for their detailed knowledge of the market and what would work for them out there. The brand was more robust and better as a result.” Jane Darnell, Account Director.

John Horsfall Brand Creation John Horsfall Business Cards John Horsfall Packaging John Horsfall Packing Tape John Horsfall Products
John Horsfall Website
John Horsfall Brochure
John Horsfall Brochure
John Horsfall Brochure
John Horsfall Brochure
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