Artorius, a well-established firm offering a planning-focused wealth management service, wanted to stand out in a changing competitive landscape and a sector hindered by legacy infrastructure. The firm, based in London, Manchester and Zurich, wanted a rebrand that accurately reflected its agile and fresh-thinking ethos.
Brandschool® kicked off the project by taking over 15 key Artorius business associates through the workshop to help craft the brand story, personality and essence to deliver a distinctive look that captured the people within the business, celebrated its clients and showcased its holistic approach.
Knowing that Artorius did things differently to other wealth management companies too, we wanted that to be highlighted in the rebrand and so focused on representing the firm’s nimble and honest services as well as underline its established reputation.
The elegant new look officially launched across Artorius’ three domestic and international office locations, breathing new life into each space and reflecting the bright personality of the brand.
Using a square that has been turned on its side to demonstrate its move from traditional to modern, the rich, optimistic literature complements the visually-engaging website which features beautiful mono photographic compositions.
“Artorius is fresh-thinking in their approach to wealth management and we wanted to create that within their new brand. It showcases its move from a traditional company to a modern one, whilst still maintaining its existing reputation.” Jill Peel, co-founder and Creative Director
“We purposely wanted to engage a company that had not worked with a business in our sector before so that we could be sure of a completely fresh approach. Not only did 10 deliver on the mandate, making our firm look more relevant, smarter and modern but they helped us engage a wide range of stakeholders including all employees, as well as some key shareholders and clients. This ensured total buy-in to the outcome. 10 were innovative and also great fun to work with.” Ian Marsh, CEO of Artorius.