The Curve at AB Agri

A recent trip to see long-term clients AB Agri, in Peterborough, meant we finally got to see our brand work for ‘The Curve’ up close.

AB Agri recently doubled the footprint of their HQ – a curved glass structure was formed to connect new and old. The upper floor was designed to incorporate much needed extra meeting room space, the ground floor housed a place to eat, meet and share. ‘The Curve’ was born. 

The area needed to feel like a contemporary and welcoming space that would be a place to break and eat lunch; it also aimed to encourage people to talk, creating an inspirational back drop for meetings and company briefings. The balance for us was not to go too overboard on company messaging, but to keep it light and airy on the visual front – a few nods to the AB Agri brand dotted around was all it really needed.

It’s a lovely space, with a great selection of hot and cold delights, and we hope to see it being embraced by all that step foot there.

p.s. The Thai fishcakes were lovely, thank you David.


Michael Freemantle, Design Director.

The Curve at AB Agri, PeterboroughLavazza Coffee at The Curve, AB AgriThe Curve diner at AB AgriThe Curve environment brandingGlass vinyls detail at The CurveSnug area in The Curve